What a phenomenon. If you are wondering what wow is then i'm referring to the breakthrough game by blizzard "World of Warcraft".
Riding high on it's success blizzard has been making some obscene amounts of money out of it which, before WoW was released, noone thought a game development company could make.
Currently WoW is with 4 million subscribers and still going strong. In the times of Sony's Everquest, when it had half a million subscribers it was believed they have tapped all the ppl who r willing to pay a monthly fee for gaming have been tapped. How times change...
Now, chances are that if you are a game company and your name is not blizzard you are probably thinking of ways to make a WoW killer. Eventually it has to happen but in near future, i don't see that happening. Well, there are some pretty good reasons to believe that.
With all that wow gold selling on ebay and people buying new hardware just to improve their wow gaming expierience. And with blizzard claiming that at any time there are atleast 500,000 subscribers online.